On Wednesday, Reuters
ran a story that centered on the name of one of China's largest law firms, King & Wood. To the
surprise of many, when the firm opened in 1993, it did so without any attorneys by the name of King or Wood.
According to Reuters,
[t]he practice of making up law firm names out of thin air is broadly prohibited in the United States, where legal-ethics rules generally require that the surnames in firms reflect those of partners who work there -- or did before they retired or died. No such strictures exist in China, where firms are free to pick any name they imagine will resonate in the international marketplace.
Back in July 2009, I wrote
What's wrong with giving a law firm a trade name? here at the Texas Law Blog. There, I quoted Rule 7.01(a) of the Texas Rules which specifically prohibits lawyers practicing under a trade name. However, in other states, such as Massachusetts, law firms are allowed to practice under a trade name. One of my favorites, is Christopher Marston's
Exemplar Law (now a part of the
Exemplary Companies).
While the reason for allowing fictitious law firm names in China appears to be the courtship of Western law firms and Western clients the reason for disallowing trade names in Texas is the potential of trade names to
mislead the public. Texas' position follows from the United States Supreme Court's 1979 opinion in
Friedman v. Rogers which held that regulations prohibiting trade names aimed at preventing deception are constitutional.
Mike Downey, vice chairman of the ABA Law Practice Management section,
was interviewed by the Wall Street Journal yesterday as part of its coverage of the King & Wood discussion. According to Downey, the ABA model rules, and most states, allow law firms to operate with trade names as long as the names are not deceptive.
In 2009, I wrote,
[i]n my opinion, it is time to re-evaluate Texas' position on law firm trade names....
Nearly three years later I still have the same opinion. What do you think? Should Texas (or your state) re-evaluate its position on law firm trade names? If not, why not? If you could practice under a trade name, what would it be?